Firebird Institute of Research In Management Coimbatore FIRM

Coimbatore

Private University | 2017 UGC Approved | AICTE

Firebird Institute of Research in Management is actively engaged in conducting Executive Development Programmes, Business Research & Consultancy, and Management Education. The PGDM/MBA Degree offered by Firebird is actively integrated with industry. Students spend about 35% of programme period in industry and are guided by industry mentors. Students have opportunity to pursue Course Work Abroad.

Rooted in its origins within the industry, the institute was established with a deep commitment to industry relevance. Initially conceived as a leadership development initiative for the ₹1500 crore Bannari Amman Spinning Mills and Shiva Texyarn Group, it eventually evolved into a full-fledged institution offering a comprehensive master’s program in management.

What sets Firebird apart from even its more established peers is its unique blend of academics and industry integration. Unlike traditional academic institutions, Firebird stands out as perhaps the only MBA/PGDM institute in India where over 40% of its revenue is derived from corporate services rather than student fees. This serves as a testament to its claim of being the only truly industry-driven MBA/PGDM program in this region.

Highlights

Name of the Institute	FIREBIRD Institute Of Research In Management
Location	Coimbatore
Established year	2017
Institution type	Private
Recognition	NBA, UGC
Courses offered	MBA, PGDM
Approved by	AICTE

FIREBIRD INSTITUTE OF RESEARCH IN MANAGEMENT Course

The Firebird Institute of Research in Management offers industry-oriented management programs designed to bridge the gap between academia and the corporate world. Its courses, primarily MBA and PGDM programs, emphasize practical learning, leadership development, and real-world applications.

PGDM GENERAL SPECIALISATIONS

Human Resources
Marketing
Finance
Operations with SCM

PGDM INDUSTRY INTEGRATED SPECIALISATIONS

Business Analytics
Fintech
Digital Marketing
Logistics and supply chain management

FIREBIRD INSTITUTE OF RESEARCH IN MANAGEMENT Admission

The Firebird Institute of Research in Management follows a structured admission process designed to select candidates with a strong aptitude for management and leadership. Here’s an overview of the admission process:

Eligibility Criteria

Educational Qualification: Applicants must have a bachelor’s degree in any discipline from a recognized university, with a minimum aggregate score (usually 50% for general category and 45% for reserved categories).
Entrance Exam: Candidates are typically required to have valid scores from national-level management entrance exams such as CAT, MAT, XAT, GMAT, CMAT, or TANCET.

Application Process

Online/Offline Application: Prospective students can fill out the application form online via the institute’s official website or submit a physical form, if available.
Submission of Documents: Applicants must submit academic transcripts, entrance exam scorecards, and other relevant documents such as ID proof and photographs.

Selection Process

Shortlisting: Candidates are shortlisted based on their academic performance, entrance exam scores, and overall profile.
Personal Interview (PI): Shortlisted applicants are invited for a personal interview to assess their communication skills, problem-solving ability, leadership potential, and suitability for the program.

Final Admission

Admission is granted based on a composite score derived from:

Entrance exam performance
Academic qualifications
Personal interview performance

FIREBIRD INSTITUTE OF RESEARCH IN MANAGEMENT Eligibility

Courses	Duration	Eligibility
PGDM	2 Years	Graduation with 50%
MBA	2 Years	Graduation with 50%

Imarticus Learning Overview

Imarticus Learning is more than a decade-old technology-driven professional edtech firm with immense expertise in transforming careers across financial services, marketing, analytics, artificial Intelligence, business analytics, and technology. It has impacted 10 lakh careers within 10 years through leading-edge curriculums, experienced faculty, and over 500 global partnerships with top-ranking institutions and corporations. Imarticus has pioneered in job guarantee programs, certification courses, executive programs along with university degree courses and develops highly-skilled individuals to strengthen the workforce.

The Value of Imarticus Learning Added Services

Masterclasses: Expert-led sessions to gain insights from industry leaders on current trends and best practices.
Experiential Learning Elements: Hands-on activities and simulations to bridge the gap between theory and practice.
Industry Workshops: Interactive workshops designed to develop industry-relevant skills and practical knowledge.
Industry Connect: Networking opportunities with professionals to gain valuable mentorship and industry exposure.
Career Accelerated Pack: A comprehensive toolkit of career support resources to fast-track professional growth.
Inter-college Competitions: Collaborative platform for students to participate and showcase their skills, for rewards.

Imarticus Learning Highlights

Dual Degree Opportunity: PGDM from Firebird and MBA from Multimedia University, Malaysia
1-month student exchange program with a Malaysian university, fully sponsored
Internship from the first week of the program
Earn while you study during the 2-year program
Fully sponsored residential campus
Fintech workshop by PwC with an industry-oriented curriculum
Top-tier placements with all Big Four firms—Deloitte, EY, PwC, KPMG—plus global leader BlackRock
Highest CTC: ₹21.98 LPA

Imarticus Learning Program

PGDM in Business Analytics

The Business Analytics Program we offer is tailored to equip you with the cutting-edge skills and knowledge required to excel in this data-driven era. We provide comprehensive training to help you become proficient in Business Analytics essentials, encompassing data mining, machine learning, statistical analysis, and predictive modelling.
Our program is ideal for professionals who wish to enhance or acquire new skills in the Business Analytics domain. You will gain in-depth knowledge of Business Analytics principles and techniques and develop the ability to extract meaningful insights from complex data. With a focus on skill-building, our program is designed to equip you with the tools needed to thrive in the rapidly evolving Business Analytics landscape. By completing the program, you will become a valuable asset to any organization seeking to leverage data for competitive advantage.

PGDM in Fintech

The Fintech Program we offer is tailored to facilitate your comprehension of the dynamic Fintech landscape and furnish you with the vital competencies required for success in this ever-expanding field. We provide extensive training to help you become proficient in Fintech essentials, encompassing digital payments, blockchain technology, peer-to-peer lending, and robo-advisory.
Our program is ideal for professionals who wish to enhance or acquire new skills in the Fintech domain. You will acquire essential insights into the Fintech world and develop a deep understanding of the technology and business models driving the industry's growth. With a focus on skill-building, our program is designed to equip you with the tools needed to succeed in the rapidly evolving Fintech industry. By completing the program, you will become a valuable asset to any organization looking to tap into this market.

Courses	Duration	Total Fees
PGDM in Business Analytics	2 years	11,10,000/-
PGDM in Fintech	2 years	11,10,000/-

Programme Outcomes of Business Analytics

Demonstrating a solid understanding of the fundamental concepts and principles of business analytics.
Apply quantitative techniques and analytics to solve business problems.
Effectively manage and analyse data using various data management tools and techniques.
Utilise big data analytics techniques to extract insights from large and complex datasets.
Apply regression methods to predict business outcomes.
Develop predictive models using predictive analytics techniques.

Programme Outcomes of PGDM in Fintech

Understand financial markets' core principles and concepts, including financial instruments, market microstructure, and market regulation.
Know the key drivers and trends shaping the FinTech industry, including technological advancements, regulatory changes, and consumer demand.
Analyse the potential of blockchain technology to revolutionise financial services and apply this knowledge to develop innovative FinTech solutions.
Effectively leverage cloud computing and API platforms to build, deploy, and manage FinTech applications.
Critically assess the impact of FinTech on the banking and financial services industry and identify opportunities for disruption and innovation

Imarticus Learning Placement

Students Placed	75000+
Learners	1000000+
Career Transitions	50000+
Highest Salary	24 LPA
Hiring Partners	500+
Year Experience	10+

FIREBIRD INSTITUTE OF RESEARCH IN MANAGEMENT Cutoff

Candidates aspiring to enroll in the PGDM programs must hold a graduate degree or an equivalent qualification with a minimum of 50% marks in any discipline from a university or institute recognized by the UGC, along with completing their schooling requirements.

Additionally, applicants are required to appear for any one of the following entrance examinations: CAT, MAT, XAT, ATMA, GMAT, TANCET, or any other equivalent test.

No.	Exam Name	Cut off
1	CAT	50%
2	MAT/XAT/ATMA	65%

FIREBIRD INSTITUTE OF RESEARCH IN MANAGEMENT Review

Placements	4.5
Infrastructure	5.0
Faculty & Course Curriculum	4.8
Crowd & Campus Life	4.3
Value for Money	4.6

FIREBIRD INSTITUTE OF RESEARCH IN MANAGEMENT Placement

Highest Package	INR 21.98 LPA
Average Package	INR 6.5 LPA
Placement Opportunity	100%

FIREBIRD INSTITUTE OF RESEARCH IN MANAGEMENT Recruiters

Faculty (6)

S.NO	Faculty
1	Dr. P. Srinivas Rao MBA(Mktg); MBA(HR); Ph.D. Director
2	Dr. Prabha Thoudam M.Com; EMBA; Masters - AI; Ph.D.
3	Dr. N. Nirmala Devi MBA(Mktg), MA(Economics), Ph.D. Professor
4	Dr. Cristina Mary Alexander MBA(Mktg),PGDBA(Mktg& HR),PGP-DSBA, Ph.D. Associate Professor
5	Dr. S. Johnsi MBA(Fin), M.Phil., Ph.D. Associate Professor
6	Dr. K. Sangeetha MBA(Mktg),PGDBA(Mktg& HR),PGP-DSBA, Ph.D. Associate Professor

Facilities

Ransomware by ./M789

Cafeteria

Hostel

Sports Complex

Gym

Medical Facilities

Wi-Fi Campus

Shuttle Service

Auditorium

Convenience Store

Labs

Gallery

Events

BIZ LAB INAGURATION

Contact

Golf Club Road, Chettipalayam, Coimbatore - 641201, Tamilnadu, India.

contact@firebird.ac.in

PGDM-Post Graduate Diploma in Management
Total Fee: INR 745000
B.Com Bachelor of Commerce
Total Fee: INR 240000

PGDM-Post Graduate Diploma in Management
Total Fee: INR 745000
B.Com Bachelor of Commerce
Total Fee: INR 240000

PGDM-Post Graduate Diploma in Management
Total Fee: INR 745000
B.Com Bachelor of Commerce
Total Fee: INR 240000

PGDM-Post Graduate Diploma in Management
Total Fee: INR 745000
B.Com Bachelor of Commerce
Total Fee: INR 240000

Highlights

International Institute of Business Studies (IIBS) is an AICTE Approved college which is recognized by Ministry of HRD, Government of Indias
IIBS rated India’s No.1 emerging B-School in placement by Samaja Parivarthana
Faculty of IIBS consists of experienced corporate faculty with 65% Ph.D. holders
Ranked 2nd among 'Top 10 Southern B Schools' by Silicon India, 2017
Ranked 3rd in Placement among the Best B-School in India 2017 by Silicon India

Modern Facilities

Smart Classroom: IIBS provides fully equipped classroom with air-conditioned, projectors, remote controlled LCD and high speed connected computers and cordless microphones
Library: It is fully equipped by highly information recourses like latest periodicals, reference texts, management text books, national and international journals and DVDs and well organized
Digital Library: Students of IIBS can be access the digital library through any computers by using their ID and password
Auditorium: IIBS auditorium is fully furnished and laced with all modern devices to more impactful view
Hostel: IIBS provides hostel accommodation for boys and girls with mesh facility

Conducting IIMs have been changed the pattern of the CAT exams several times over the years. It is extremely beneficial for the aspirants to know the CAT paper pattern as it helps in preparation and the aspirants can prepare according to the pattern and weightage of the topics.

Overview of the Exam Pattern of CAT 2020

Mode of the Exam	Online Only
Total number of Questions	100
Total Marks	300
Duration of the Examination	3 hours (180 minutes)
Sectional Division of the Paper	3 sections
Types of the Questions	Both MCQs and Non MCQs
Marking Scheme	For Correct Answers → +3 marks For Incorrect Answers → -1 mark For Unattempted Questions → No marks
Name of the Sections	1. Verbal Ability & Reading Comprehension 2. Logical Reasoning & Data Interpretation 3. Quantitative Aptitude

This Exam is conducted once in a year usually in the month of November on online mode and it is expected that this year this exam will held in the last week of November. The question paper contains 100 questions to be solved in 3 hours. 3 marks are assigned for correct answer and 1 mark is deducted for wrong answer in CAT Exam. English is the only medium of answering the questions. Each question consists of four choices from which only one is correct, candidates have to select the right answer from the given options.

CAT question paper consists of three sections divided as

1. Verbal and Reading Comprehension (VARC)
2. Data Interpretation & Logical Reasoning (DI & LR)
3. Quantitative Ability (QA)

Overview of the Exam Pattern of CAT 2020

Section’s Name	Number of Questions	Duration (in mins)
Verbal and Reading Comprehension (VARC)	34	60
Data Interpretation & Logical Reasoning (DI & LR)	VA → 10 Questions RC → 24 Questions	60
Quantitative Ability (QA)	DI → 16 Questions LR → 16 Questions	60
Total	100	180 minutes (3hours)

Verbal Ability and Reading Comprehension Section

This section is a combination of two sub-sections namely Verbal Ability (VA) and Reading Comprehension (RC). The main focus of this section is on the English language skills of the candidates and how they understand and elucidate the paragraphs and Passages. This section consists of 34 questions, 10 questions of Verbal Ability and 24 questions of Reading Comprehension. Verbal ability sub-section consists of questions related to Para-jumbles, Summary based questions, Sentence Correction and Completion. The other sub-section, Reading Comprehension is based on the questions related to Vocabulary, title etc.

Logical Reasoning & Data Interpretation Section

This section is also divided into two sub-sections, one is Logical Reasoning (LR) and other is Data Interpretation (DI). A total of 32 questions are asked in this section, 16 questions from both the sub-section. LR section contains solvable questions generally from the topics like inequalities, symbol operations, direction sense test etc. On the other hand DI section is a little difficult and time-consuming section as it consists of several confusing data case lets questions. This section contains tricky question and a little mistake in understanding the case lets can lead the candidates to attempt all the questions from a particular set incorrectly.

Quantitative Aptitude Section

This section is a standalone section which comprises only numerical questions from different topics of Math. A total of 34 questions are asked in this section. This section contains questions based on Basic Arithmetic, Number System, Geometry, Algebra, Modern Math etc. The questions in this section ranges from easy to moderately high and can be answered easily with proper practice of the syllabus of Quantitative Aptitude.

	Prof. Prabhakar H B.Sc., PG in HRD, PG in Training & Development
	Prof. Prabhakar H B.Sc., PG in HRD, PG in Training & Development
	Prof. Prabhakar H B.Sc., PG in HRD, PG in Training & Development
	Prof. Prabhakar H B.Sc., PG in HRD, PG in Training & Development
	Prof. Prabhakar H B.Sc., PG in HRD, PG in Training & Development
	Prof. Prabhakar H B.Sc., PG in HRD, PG in Training & Development