The NMIMS School of Branding and Advertising (SoBA) was founded with a clear vision: to shape the future leaders in branding and advertising. As one of the pioneering institutions in India offering a specialized undergraduate degree in this field, SoBA benefits from the support of its parent trust, SVKM, which has been a beacon of quality education for over 80 years.
Located in Mumbai, SoBA stands out as a new-age college that offers a distinctive program dedicated to branding and advertising. The curriculum is designed to blend theory with hands-on experience, ensuring that students not only grasp academic concepts but also learn how to apply them in real-world scenarios. As one of the first institutions of its kind in Mumbai, SoBA's flagship course helps students appreciate the significance of branding in today’s business landscape and equips them with the skills to implement effective branding strategies within their organizations.
Quick View of NMIMS School of Branding & Advertising |
|
Established In |
2016 |
Location |
Mumbai |
College Type |
Private |
Approved by |
AICTE |
Accepted Exam |
NMIMS-NPAT |
Number of Courses |
1 |
Total Faculty |
21 |
Total Number of Seats |
180 |
Facilities |
Library, Cafeteria, Hostel, Wi-Fi, Gym |
NMIMS Mumbai School of Branding & Advertising Courses
SVKM's NMIMS School of Branding and Advertising, located in Mumbai, Maharashtra, is a leading institution in higher education, offering specialized undergraduate programs. Operating in full-time mode, the institute provides degree courses, with its most sought-after being the BBA programs. In addition to its focus on branding and advertising, NMIMS SoBA also offers a diverse range of programs within the Business and Management Studies stream, catering to students seeking a comprehensive education in these dynamic fields.
Academic Highlights
NMIMS Mumbai School of Branding & Advertising Admission
Admissions to SVKM's NMIMS School of Branding and Advertising for the 2024 academic year are based on a combination of entrance exams and merit, depending on the program. For undergraduate courses, popular entrance exams like NMIMS-NPAT are considered for selection. However, for programs such as BBA, the college also evaluates applicants based on their previous academic performance.
The NMIMS School of Branding and Advertising (SoBA) in Mumbai offers a specialized BBA program focusing on branding and advertising. Here's an overview of the admission process:
Eligibility Criteria:
Admission Process:
1. Entrance Exam:
2. Application Procedure:
3. Selection Process:
4.Program Details:
NMIMS Mumbai School of Branding & Advertising Eligibility
The NMIMS School of Branding & Advertising Course & Eligibility refers to the specific academic programs offered by the institution and the requirements that prospective students must meet in order to be eligible for admission.
The primary course offered by the NMIMS School of Branding & Advertising is typically a Bachelor's degree, such as a BBA (Bachelor of Business Administration) with a specialization in branding and advertising. This program is designed to equip students with skills in marketing, brand management, advertising, and business strategies.
Meeting these eligibility criteria is essential to secure a seat in the chosen course at NMIMS School of Branding & Advertising.
Course |
Eligibility |
BBA |
Candidate must have a 10+2 or equivalent qualification with a minimum of 50% on the first attempt |
NMIMS Mumbai School of Branding & Advertising Fee
Courses |
Duration |
Fees Per Annum |
BBA - Branding and Advertising |
3 years |
5,50,000/- |
Post Graduate Program in Digital Media & Marketing Communication |
1 year ½ month |
3,50,000/- |
Note: Registration Fee for PG Course 2500/-
NMIMS Mumbai School of Branding & Advertising Review
Placements |
3.0 |
Infrastructure |
4.0 |
Faculty & Course Curriculum |
4.3 |
Value for Money |
3.5 |
Crowd & Campus Life |
4.2 |
NMIMS Mumbai School of Branding & Advertising Placement
The NMIMS School of Branding and Advertising (SoBA) in Mumbai is dedicated to equipping students with the necessary skills and industry exposure to excel in branding, advertising, and business management careers. The institution's comprehensive training and placement initiatives include:
1. Placement Assistance: SoBA's dedicated placement cell facilitates recruitment drives, invites companies for campus placements, and coordinates internships, acting as a bridge between students and potential employers.
2. Industry Collaborations: The school maintains partnerships with reputed companies and industry professionals, providing students with access to internships, industry projects, and real-world business scenarios.
3. Internship Programs: SoBA offers internship opportunities that allow students to apply theoretical knowledge in practical settings, enhancing their industry readiness.
4. Career Development Workshops: The institution conducts workshops, seminars, and training sessions focusing on skill development, resume building, interview preparation, and soft skills enhancement to improve employability.
5. Mock Interviews: SoBA organizes mock interview sessions to help students familiarize themselves with interview processes, receive feedback, and improve their performance.
6. Guest Lectures and Industry Interaction: The school invites industry experts for guest lectures and interactive sessions, exposing students to current industry trends and providing valuable networking opportunities.
7. Strong Placement Record: SoBA boasts an impressive placement record, with students securing positions in renowned companies across various sectors, reflecting the effectiveness of its training programs.
8. Alumni Network: The institution maintains a robust alumni network, offering mentorship, guidance, and potential job opportunities for current students through interactions and knowledge sharing.
These initiatives ensure that students at NMIMS SoBA are well-prepared to embark on successful careers in the dynamic fields of branding and advertising.
NMIMS Mumbai School of Branding & Advertising Recruiters
Genpact |
Aircel |
ACT TV |
Accenture |
UB Group |
Airtel |
Adiquity |
HCL Infosystems |
UCO Bank |
Allahabad Bank |
Aegis Global |
Nilgiris |
RBI |
Goldman Sachs |
Agro Tech Foods Limited |
UST Gloabal |
S.no |
Faculty |
1. |
Dr. Kiran Desai I/C Associate Dean |
2. |
Dr. Neha Singh Agarwal Program Chair |
3. |
Rishabh Dwivedi Assistant Professor |
4. |
Dr. Rishika Bhojwani Assistant Professor |
5. |
Dr. Shernaz F Muglai Assistant Professor |
6. |
Dr. Sumit Saxena Assistant Professor |
V. L. Mehta Road, Vile Parle (West), Mumbai, Maharashtra, India. Pincode – 400 056
Conducting IIMs have been changed the pattern of the CAT exams several times over the years. It is extremely beneficial for the aspirants to know the CAT paper pattern as it helps in preparation and the aspirants can prepare according to the pattern and weightage of the topics.
Mode of the Exam | Online Only |
---|---|
Total number of Questions | 100 |
Total Marks | 300 |
Duration of the Examination | 3 hours (180 minutes) |
Sectional Division of the Paper | 3 sections |
Types of the Questions | Both MCQs and Non MCQs |
Marking Scheme |
For Correct Answers → +3 marks For Incorrect Answers → -1 mark For Unattempted Questions → No marks |
Name of the Sections |
1. Verbal Ability & Reading Comprehension 2. Logical Reasoning & Data Interpretation 3. Quantitative Aptitude |
This Exam is conducted once in a year usually in the month of November on online mode and it is expected that this year this exam will held in the last week of November. The question paper contains 100 questions to be solved in 3 hours. 3 marks are assigned for correct answer and 1 mark is deducted for wrong answer in CAT Exam. English is the only medium of answering the questions. Each question consists of four choices from which only one is correct, candidates have to select the right answer from the given options.
CAT question paper consists of three sections divided as
Section’s Name | Number of Questions | Duration (in mins) |
---|---|---|
Verbal and Reading Comprehension (VARC) | 34 | 60 |
Data Interpretation & Logical Reasoning (DI & LR) |
VA → 10 Questions RC → 24 Questions |
60 |
Quantitative Ability (QA) |
DI → 16 Questions LR → 16 Questions |
60 |
Total | 100 | 180 minutes (3hours) |
This section is a combination of two sub-sections namely Verbal Ability (VA) and Reading Comprehension (RC). The main focus of this section is on the English language skills of the candidates and how they understand and elucidate the paragraphs and Passages. This section consists of 34 questions, 10 questions of Verbal Ability and 24 questions of Reading Comprehension. Verbal ability sub-section consists of questions related to Para-jumbles, Summary based questions, Sentence Correction and Completion. The other sub-section, Reading Comprehension is based on the questions related to Vocabulary, title etc.
This section is also divided into two sub-sections, one is Logical Reasoning (LR) and other is Data Interpretation (DI). A total of 32 questions are asked in this section, 16 questions from both the sub-section. LR section contains solvable questions generally from the topics like inequalities, symbol operations, direction sense test etc. On the other hand DI section is a little difficult and time-consuming section as it consists of several confusing data case lets questions. This section contains tricky question and a little mistake in understanding the case lets can lead the candidates to attempt all the questions from a particular set incorrectly.
This section is a standalone section which comprises only numerical questions from different topics of Math. A total of 34 questions are asked in this section. This section contains questions based on Basic Arithmetic, Number System, Geometry, Algebra, Modern Math etc. The questions in this section ranges from easy to moderately high and can be answered easily with proper practice of the syllabus of Quantitative Aptitude.
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Prof. Prabhakar H
B.Sc., PG in HRD, PG in Training & Development |
![]() |
Prof. Prabhakar H
B.Sc., PG in HRD, PG in Training & Development |
![]() |
Prof. Prabhakar H
B.Sc., PG in HRD, PG in Training & Development |
![]() |
Prof. Prabhakar H
B.Sc., PG in HRD, PG in Training & Development |
![]() |
Prof. Prabhakar H
B.Sc., PG in HRD, PG in Training & Development |
![]() |
Prof. Prabhakar H
B.Sc., PG in HRD, PG in Training & Development |
CAT 2020 will be conducted in the following cities:
Port Blair | Kurnool | Nellore | Tirupati |
Vijaywada | Visakhapatnam | Chittoor | Itanagar |
Dibrugarh | Guwahati | Silchara | Aurangabad |
Gaya | Muzaffarpur | Patna | Chandigarh |
lorem | lorem | lorem | lorem |
#75, Muthugadahalli, Bangalore North Jala Hobli, near International Airport airport(New Airport), Bangalore ( Karnataka)
admission@iibsonline.com