The NMIMS School of Branding and Advertising (SoBA) was founded with a clear vision: to shape the future leaders in branding and advertising. As one of the pioneering institutions in India offering a specialized undergraduate degree in this field, SoBA benefits from the support of its parent trust, SVKM, which has been a beacon of quality education for over 80 years.

Located in Mumbai, SoBA stands out as a new-age college that offers a distinctive program dedicated to branding and advertising. The curriculum is designed to blend theory with hands-on experience, ensuring that students not only grasp academic concepts but also learn how to apply them in real-world scenarios. As one of the first institutions of its kind in Mumbai, SoBA's flagship course helps students appreciate the significance of branding in today’s business landscape and equips them with the skills to implement effective branding strategies within their organizations.