The School of Management (SOM) is dedicated to guiding students toward purpose-driven careers by offering specialisations aligned with industry demands. In addition to maximising profit, SOM emphasizes the importance of environmental and social responsibility through CXO series lectures and initiatives that promote sustainable business practices.

The school also focuses on developing both hard and soft skills, empowering students to bring innovative global entrepreneurship ideas to life, particularly within a social enterprise framework. By fostering a progressive outlook, SOM aims to contribute to national development by shaping individuals committed to making a meaningful impact on business and society.

Through its emphasis on ethical and inclusive business practices, SOM promotes growth based on the "three C’s" – character, competence, and commitment.